The new Kindle Colorsoft displays colors on the screen for the first time, allowing users to see book covers, comics, and images in their original colors. The waterproof device includes 32 gigabytes of storage, and up to 8 weeks of battery, and is available for pre-order at $279.99, and deliveries begin on October 30. “Everything about Kindle Colorsoft was meticulously designed to deliver rich, paper-like color,” states the company in the press release. “Its custom Colorsoft display includes a new light-guide with nitride LEDs that, when combined with our custom algorithms, enhances color and increases brightness, all without washing out details.” The new Kindle Paperwhite has 25% faster page turns compared to previous versions, higher contrast, a larger display screen of 7 inches, and around 4 months of battery life. Readers can choose from 16 to 32 GB, different colors—Jade, Raspberry, and Black—and charging alternatives, starting at $159.99. The lineup includes ⬇️ 📖 Kindle Colorsoft Signature Edition, the first-ever Kindle in… pic.twitter.com/fakQ2l5G9H