According to the press release, this represents the company’s “largest-ever spend commitment,” focusing on American manufacturing, workforce, and developing advanced artificial intelligence technologies.
Apple will invest $500 billion in the U.S. over five years, creating 20,000 jobs and boosting AI development. The plan includes a new Texas factory, multiple facilities, a Michigan training academy, and expanded research funding. Analysts see Apple’s pledge as a political move amid U.S.-China trade tensions.
“We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future,” said Tim Cook, Apple’s CEO. Apple will build a 250,000-square-foot manufacturing facility in Houston, Texas, create an academy to train manufacturers in Michigan, and increase research investments to support new technologies. The tech giant will also work with local suppliers to continue the development of their services and products such as Apple Intelligence infrastructure and data centers, corporate facilities, direct employment, and Apple TV+ productions. According to Reuters, Apple’s big investment plan comes after Cook met President Donald Trump last week. The American President has implemented tariffs that could increase rates for Apple products built in China. “This pledge represents a political gesture towards the Trump administration,” said Gil Luria, analyst at D.A. Davidson, to Reuters. Luria explained that Apple already committed to investing around $150 billion every year. “Even without growing that spend very much, they would only need 3 to 4 years to meet their obligation.” In 2018, during Trump’s first administration, Apple made a similar announcement of a $350 billion investment in the U.S. with a 5-year plan. Other American companies have also committed to investing in the U.S. and developing advanced AI technology. OpenAI, SoftBank, Oracle, and the White House recently announced a $500 billion investment to develop the Stargate Project.
