According to the official announcement, Google is launching multiple new features this month to help users stay informed and learn more about LGBTQ+ projects and communities.
Google launched new features to celebrate the LGBTQ+ community during Pride month. Google Maps and Waze will include real-time traffic updates considering parades and events in the U.S. Users will be able to access new content and updates on Google Arts & Culture, Google Play, and YouTube Music.
“June is Pride Month, a time of celebration and reflection for the LGBTQ+ community,” wrote Zach Overton, Senior Director of Global Brand Marketing & US Go-to-Market for Devices at Google. “Regardless of how you choose to celebrate, there are countless ways for members of the LGBTQ+ community, their friends & family, and allies, to learn, connect, and celebrate.” On Google Maps and Waze—which recently included AI features powered by Gemini—users in the United States will get real-time traffic updates and the best routes considering the main parades and events. Users can also filter restaurants, shops, and other locations considering the LGBTQ+owned or LGBTQ-friendly tag on Search or Maps. Those interested in learning more about LGBTQ+ history can access the new content on Google Arts & Culture and explore topics such as the history of the Pride Flag. Google also features LGBTQ+ games, books, and applications on a curated Google Play page, such as K-Pop Academy, HyperBeard, and She Is a Haunting. On YouTube Music, users can access new curated playlists including the 2025 Pride Anthems featuring artists like Billie Eilish, Chappelle Roan, and Lady Gaga. On Sunday, Google Doodle celebrated the hyperpop electronic music genre featuring LGBTQ+ artists like Sophie. A few days ago, Google released new features, devices, and AI subscriptions announced during the annual I/O conference. The tech giant introduced AI Mode in Search, a new $249.99 AI subscription called “Google AI Ultra,” and its upcoming smart glasses.
