The new Oura Ring 4 is available for presale starting at $349 The device is being offered in 12 sizes and six colors Compared to Oura Ring Gen3, the new smart ring is more comfortable and accurate with health measurements
According to the press release, the new model is thinner and more comfortable than previous models, and it includes Smart Sensing, a sensing technology powered by an algorithm to measure, send accurate data to the app, and adapt better to the finger. Oura performed a study to analyze performance, and with Smart Sensing, compared to the previous generation Oura Ring Gen3, the Oura Ring 4’s blood oxygen signal is 30% more accurate, and 15% more accurate also in breathing. The newest model also showed fewer gaps in measuring heart rate during the day and night. “Oura Ring is designed to be a personal health companion, giving our members a holistic view of their health by pairing personal data with meaningful, actionable insights to facilitate long-term changes,” said Tom Hale, ŌURA CEO. Oura Ring 4 will be available in 12 sizes—an expanded range compared to previous models—from size 4 to 15, and in six colors: Black, Rose Gold, Silver, Brushed Silver, Stealth, and Gold. The tech company has also announced a new app for the ring that is compatible with Android and iOS. “The next-generation Oura Ring 4, reimagined Oura App, and the development of the Smart Sensing platform represent significant steps forward for wearables across accuracy, comfort, personalization, and design,” said Hale. Just a few weeks ago, Samsung announced its new AI-powered Galaxy Ring, which started at $399, and became one of Oura’s competitors.
