According to Spotify, creating a new playlist with this feature is easy. Simply type something like “Road Trip Through the 80s” into the text box, and Spotify’s advanced personalization technology, combined with AI, will take care of the rest. Prompts can include a variety of themes, such as places, animals, activities, movie characters, colors, or emojis. Spotify also suggested that the best playlists are created by combining genres, moods, artists, and decades in your prompts. After creating a playlist, it can be adjusted by giving commands such as “add more rock” or “make it calmer.” Also, songs can be deleted from the playlist by swiping left. To access the AI Playlist option: Spotify says it uses large language models (LLMs) to understand what the user wants, reported TechCrunch. It combines this with data about the user’s listening history and preferences to create a personalized AI-generated playlist. In February 2023, Spotify introduced the AI DJ feature, which merges artificial intelligence with its music curation algorithm to deliver a personalized listening experience. It generates new and familiar playlists based on listening habits, preferences, and time of day. This feature is still available but not as similar to the new AI-generated playlist feature as it sounds. According to The Verge, the AI playlist feature is much more helpful than Spotify’s AI DJ. It works well and is much quicker than manually creating playlists. It also helps users discover new music based on their preferences. The Verge stated AI Playlists won’t work for non-music prompts like current events or brand names. In addition, there are measures to prevent offensive prompts. Also, the introduction of the new AI Playlist feature could potentially lead to upcoming price increases from Spotify.
