According to the press release, the new investment will allow Strava to continue its “unprecedented growth” and accelerate innovation in the expanding fitness tech market. Strava currently has over 150 million users in over 185 countries, and Runna—which operates in 180 nations—was among the top 3 apps in Apple’s App of the Year in 2024 ranking. With the acquisition, Strava now has control over two of the world’s largest digital fitness communities.
Strava acquired the British training app Runna, the financial details weren’t disclosed. The apps will continue to operate separately for now. Strava expects to accelerate innovation and expand its global community of 150 million users.
“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users,” said Michael Martin, Strava’s chief executive officer. “Running is booming worldwide—nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalized plan to achieve their goal is a perfect fit.”
If you’re training for a 5K, 10K, half marathon or marathon, Runna’s got you – and Strava’s got your back. This is just the beginning. Join Team Runna on Strava: https://t.co/F3K0NKv6s3 pic.twitter.com/hAHG4jIPZO — Strava (@Strava) April 17, 2025 The fitness tech company also highlighted Gen Z’s interest in running and building online communities related to the sport. Strava said 43% of its users plan to participate in a race in 2025, and the users’ need for personalized training plans was one of the considerations for the new deal. “Our plan is to keep the apps separate for the foreseeable future, to invest in growing the Runna team and further accelerate the development of the Runna app,” said Martin. The details of the transaction have not been disclosed. However, according to The Times, it’s set to be around multiple million pounds. Runna was launched three years ago, has around 150 workers, and recently raised 8 million pounds—about $10 million—and has been profitable since 2023. Other tech companies have also closed large deals in the past few days. The Bot Company, a robotics startup, recently raised $150 million, reaching a $2 billion valuation.
